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Take The Pledge With Us

The Pono Pledge (, a creative new initiative by the Island of Hawaii Visitors Bureau (IHVB) and Hawaii County, encourages safe, responsible and respectful tourism. Its eight principles are simply stated, but cover a wide range of situations, experiences and thought-provoking possibilities for visitors on vacation, and for Hawaii residents as well.

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The Pono Pledge

​​I pledge to be pono (righteous) on the island of Hawaii.

I will mindfully seek wonder,

but not wander where I do not belong.

I will not defy death for breathtaking photos,

or venture beyond safety.

I will malama (care for) land and sea,

and admire wildlife only from afar.

Molten lava will mesmerize me,

but I will not disrupt its flow.

I will not take what is not mine,

leaving lava rocks and sand as originally found.

I will heed ocean conditions,

never turning my back to the Pacific.

When rain falls ma uka (inland),

I will remain high above ground, out of rivers and streams.

I will embrace the island’s aloha spirit,

as it embraces me.

Lawe i ka maalea i kuonoono.

"Take Wisdom and Make it Deep."

I Pledge

to help protect the ocean, coral reefs, and sea life by only using non-toxic, reef-safe sunscreens

Corals Under the Sea
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